Total Body's Readers: Are Exclusive It�s hard to reach the Total Body audience through any other medium. The vast majority of our readers (87%) say that Total Body is the only local health and wellness publication they read. Are Young, Smart Women 68 percent of our readers are female 55 percent are between the ages of 25 to 40 years old 72 percent have a bachelor's or post-graduate degree Have Money to Spend 56 percent of Total Body readers have a household income of between $50,000 and $99,999 19 percent have a household income of over $100,000 Are Physically Fit 69 percent exercise three or more times per week 77 percent are members of a gym or other fitness facility 81 percent own fitness equipment 72 percent take vitamins and nutritional supplements. Value Their Health 82 percent say it is "very important" to them to maintain or improve their physical health and wellness 76 percent say maintaining or improving their mental wellness is "very important" to them Care About How They Look 71 percent say maintaining or improving their personal appearance is very important to them. 81 percent say it is very important for them to maintain their current weight or lose weight. 61 percent say they are very concerned about the effects of aging. 63 percent have had or would consider having cosmetic surgery. 71 percent have had or are considering cosmetic dentistry. 52 percent have used a tanning booth or sunless tanning in the last six months. * These results are based on a reader review conducted in Fall of 2006.